Wednesday, February 15, 2012
Lab42 Taps Social Networks For Market Research, Raises (Almost) $1M
Lab42, a startup that helps agencies and other businesses conduct market research, says it has raised "just under" $1 million in funding. President Gauri Sharma pitches Lab42's services (which involve targeted surveys conducted over social networks) as new way to conduct research. One big difference: It's faster and cheaper than hiring most market research firms, while also being more reliable than just throwing a survey online. Advertising and marketing agencies make up the company's primary customer base, and clients include Redbox, David & Goliath, Y&R, and Ogilvy.